Skills & Competencies for Marketing Communications Manager

Marketing Communications Manager job profile

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JOB SUMMARY for Marketing Communications Manager

Manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters.

JOB RESPONSIBILITIES for Marketing Communications Manager

Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery.

Marketing Communications Manager SALARY RANGE

BASE 50%
$122,730
TOTAL 50%
$133,610
Job Level
M02
Job Code
SM15000334
Education/Degree
Bachelor's Degree
Reports To
Director

Marketing Communications Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Marketing Communications Manager

1 Job Family Competencies – Proofreading
Proficiency Level -3
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Explains the methodologies of successful proofreading skills.
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Level 2 Behaviors
(Light Experience)
Follows a checking list to perform proofreading for the content.
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Level 3 Behaviors
(Moderate Experience)
Performs proofreading to produce documents in a deadline-driven environment.
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Level 4 Behaviors
(Extensive Experience)
Oversees the proofreading process to improve the content's overall quality.
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Level 5 Behaviors
(Mastery)
Develops proofreading standards to obtain the most effective methods of detecting errors.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 Marketing Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Manager
Proficiency Level - 4
5 Competency for - Marketing Communications Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Marketing Communications Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Coordination
Proficiency Level -5
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists the roles and responsibilities of coordination in the workplace.
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Level 2 Behaviors
(Light Experience)
Selects and utilizes tracking tools to manage daily tasks.
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Level 3 Behaviors
(Moderate Experience)
Delegates and coordinates a team's duties to ensure no overlap between responsibilities.
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Level 4 Behaviors
(Extensive Experience)
Facilitates groups and diverse areas to work together effectively.
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Level 5 Behaviors
(Mastery)
Leads in the establishment of best practices for planning multiple activities.
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3 Marketing Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Manager
Proficiency Level - 4
5 Competency for - Marketing Communications Manager
Proficiency Level - 5

Summary of Marketing Communications Manager skills and competencies

There are 0 hard skills for Marketing Communications Manager.
12 general skills for Marketing Communications Manager, Proofreading, Advertising, Brand Management, etc.
11 soft skills for Marketing Communications Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Manager, he or she needs to be skilled in Planning and Organizing, be an expert in Coordination, and be skilled in Project Management.

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